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MediaCom Worldwide will be getting a bit of a makeover for the new year. On Monday, the media agency announced that it won Revlon’s global media planning and buying business across all of the company’s brands. No account review preceded the consolidation.
MediaCom, part of WPP’s GroupM, has handled Revlon’s media business in the U.S. and Canada since 2009. The agency’s expanded international responsibilities for the cosmetics giant will kick off in January 2012 and will be coordinated from the New York office.
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