MediaCom USA Taps New CEO

NEW YORK Doug Checkeris has been named the new CEO of WPP’s MediaCom USA, the agency said today. His appointment is effective Oct. 1.

Previously, Checkeris was CEO of MediaCom Canada. He succeeds Dene Callas, who is moving into the newly created role of global director of creative.

Checkeris reports to MediaCom worldwide chairman and CEO Alexander Schmidt-Vogel.

“Doug has an impressive track record and intimately knows the MediaCom network, tools and culture,” Schmidt-Vogel said in a statement. “He brings passion and excitement to everything he does, and is a consummate media professional. We are confident that Doug will bring our U.S. business to a new level of success.”

In Canada, under Checkeris, MediaCom has grown significantly, the agency said. According to RECMA, MediaCom Canada grew by more than $70 million in 2006, the largest growth by any media agency in the country, with billings of $787 million.

Checkeris began his career at MBS, the forerunner to MediaCom, in Canada 24 years ago as a media trainee. He joined the management committee in 1986 and was named managing partner in 1996. He has worked with clients of all sizes in virtually every category and in 2005 served as a Cannes Media Lions jurist. In his new position Checkeris will relocate from Toronto to New York.

Regarding the new role for Callas, Schmidt-Vogel said as director of creative she would be responsible for leading MediaCom’s creative approach to media communication throughout the world.

Callas has served as part of MediaCom USA’s management team since the agency’s inception and as CEO since 2002.

“Dene is an amazing strategist and extremely creative,” Schmidt-Vogel said. “Through her new role, we will push the limits on MediaCom’s creative capabilities throughout the world.”