MediaCom Taps Miles as Buying Chief

NEW YORK John Miles, a former senior executive at Interpublic Group’s defunct GM Mediaworks buying agency, is joining WPP Group’s MediaCom as director of implementation, according to sources.

Miles will oversee all buying operations for broadcast, print and other media, reporting to MediaCom CEO Dene Callas and chairman Jon Mandel, sources said.

By joining MediaCom, added last year by WPP through its acquisition of Grey Global Group, Miles will be able to put his knowledge of car accounts to good use. (MediaCom handles Volkswagen’s $400 million North American assignment.)

MediaCom last year restructured its national TV buying group after the January departure of executive vice president Peter Olsen. As part of the realignment, four senior vice presidents—Pam Gibbons, Todd Gordon, Michele Krumper and Stacy Sullivan—were named managing directors with day-to-day operational oversight.

Those four executives, among others, will now report to Miles, who is expected to start in the next two weeks.

Neither Miles nor MediaCom officials could immediately be reached for comment.

For 10 years, GM Mediaworks had been General Motors’ buying agency; it lost that business in the spring of 2005 following a review to GM Planworks, the Publicis Groupe shop that handled the client’s media planning.

During that review process, IPG removed GM Mediaworks president Rick Sirvaitis from the team leading the pitch, assigning Miles to replace him.

When GM Mediaworks ultimately lost the assignment, Miles and more than 100 other staffers were let go.