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MediaCom has hired Anush Prabhu, a longtime veteran of the Deutsch organization, as its new managing partner and chief strategy officer in New York.
In 2015, Prabhu appeared on both Adweek's Young Influentials list and its Media All-Stars list. In the new role, he will join the WPP agency's executive management board reporting directly to MediaCom USA CEO Sasha Savic.
"Anush brings a valuable combination of media expertise, data chops and analytics experience, coupled with a true sense of how creative and communications can positively impact consumer beliefs and behaviors," said Savic.
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