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Sue Davidson has joined MediaCom in the dual role of senior partner and director of communications planning as well as director of the agency’s newly launched Freshness Initiative. The focus of her work will be to encourage fresh, creative thinking both in communications planning for clients and throughout the entire WPP Group-owned agency.
Working within the consumer insights division and reporting to MediaCom chief strategy officer Margaret Lewis, Davidson will help clients formulate and deliver strategic plans according to their business goals, audience and brand, with a particular focus on data-driven customer insights.
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