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NEW YORK Doug Checkeris, CEO of WPP Group’s MediaCom U.S., has been promoted to CEO North America, a new position at the agency.
The move is part of a plan to strengthen regional management in an effort to better organize the agency’s resources to serve and attract regional and global clients, the shop said.
With Checkeris’ promotion, the MediaCom Canada CEO Amanda Ploughman will now report to him. Previously, she had reported directly to Stephen Allan, MediaCom’s worldwide chairman and CEO.
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