MediaCom Canada Binges on Candy, Fast Food

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GroupM’s MediaCom Canada won traditional and digital media responsibilities for all of Mars/Wrigley brands across the country, in a three-month review that included competitors like Publicis Groupe’s Starcom and Omnicom’s OMD, the incumbent on the business since 2005.
 
This is the second major new win this month for the WPP media agency in Canada. Last week, Yum Restaurants International (Canada), operator of fast food venues like KFC, Pizza Hut and Taco Bell—awarded MediaCom its media business.
 
Mars/Wrigley



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