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Mediabrands' Initiative unit is making top management changes, the first since Jim Elms became global CEO and Peter Mears became North American CEO last February.
Bret Leece, chief analytics officer, U.S., at the Interpublic media unit, has been promoted to the new role of global chief analytics officer. Leece is credited with integrating analytics into the agency's approach to U.S. client strategy and investment, and for helping to shape the agency’s data, research and proprietary media platforms.
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