media roundtable: Tools of the Trade

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A quartet of media veterans discuss the technologies, trends and challenges of the new century
Last month, the nation’s media elite gathered at the Disney Contemporary Resort in Orlando to attend the American Association of Advertising Agencies’ annual Media Conference. The focus was on the future. Underneath the bright Florida sun, the assembled media executives, bundled and unbundled, wrestled with the remarkable changes transforming their industry. Old media, new media, bold innovations and conventional concerns were just some of the issues preoccupying the executives.

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