Media Q&A: A Conversation with Len Short

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AOL’s new chief marketer on broadband, big events and buying time
In a world filled with major marketing challenges, the task of repositioning America Online is at the top of the list. The AOL Time Warner online unit is on the verge of launching a new product, AOL Broadband, which is the centerpiece of the strategy to turn around both AOL’s slowing subscription growth and, by extension, the health of the AOL-Time Warner merger.

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