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Carat Freeman and Pro Media have named Peter Twombly and Robert DeFlavio to oversee their respective new-business operations.

Both media agencies have been unable to add significant accounts in recent months, and each looks to the new hires to help reverse that trend.

“The economy has hit all the agencies hard,” said Jane Deery, executive vp, managing director at Carat Freeman, Newton, Mass. “We’ve had the new-business position in the past on a part-time basis, but we wanted to hire someone to focus exclusively on [finding new clients].



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