Media Planning Gets Head of Biz Development

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Havas’ Media Planning in New York last week added Liz Marks as svp, director of business development, a new post.

Marks, 37, most recently was at Interpublic Group’s Initiative Media North America in New York, where she held the same title. She will report to Jim Rose, CEO of the media agency’s office here.

Rose said the major motivation behind Marks’ hire is a desire for more high-profile clients than the $3 billion shop has attracted so far.

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