Media Planning Gets Head of Biz Development

Havas’ Media Planning in New York last week added Liz Marks as svp, director of business development, a new post.

Marks, 37, most recently was at Interpublic Group’s Initiative Media North America in New York, where she held the same title. She will report to Jim Rose, CEO of the media agency’s office here.

Rose said the major motivation behind Marks’ hire is a desire for more high-profile clients than the $3 billion shop has attracted so far. (Its largest client is household-products marketer Reckitt Benckiser, an account worth $200 million in bill ings.) But Rose said the shop wants accounts in what it sees as an underserved niche.

“There’s a sweet spot in the marketplace, certainly [pros pects spending] from $50 million to $200 million, that we can definitely serve and that Liz can help bring in,” Rose said. Marks joined Initiative in April 2001 and was part of a team that won the $250 million Gateway Computers and the $10 mil lion Elizabeth Arden accounts, among others.

Rose also noted that Marks’ role at Media Planning (the No. 10 global media shop, according to Recma) will be larger than just pursuing new business. “Liz will also contribute a strategic planning element to the business,” Rose said. “She has the combination that will take us to the next level.”

“In many agencies, the event planning side and the interactive side and promotions side are in various corners,” Marks said. “I want to be able to bring all parts into the center.”

A 16-year veteran of the industry, Marks was an svp at online consulting firm Arc: eConsultancy before joining Initiative. Prior to that, she headed business devel opment at Think New Ideas in New York, Om nicom Group’s interactive agency.