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NEW YORK — Steve Farella was forced out as CEO of Media Planning’s U.S. operation last week because the Barcelona-based global media network was impatient with the pace of new business and its efforts to become a top U.S. player, sources said.
Media Planning, owned by French holding company Havas, declined to comment on the move, but Farella said he was told the company wanted “a change of direction.”
With $3.4 billion in billings, Media Planning is the No.
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