Media Plan of the Year

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The 2007 Mediaweek Media Plan of the Year has it all, spotlighting award-winning marketing strategies in support of two movies (Universal McCann’s campaign for last summer’s Da Vinci Code, the winner in the Spending More Than $25 Million category, and Initiatives’ Saw III promo, which took the Best Use of Mobile prize), two breakfast cereals (Starcom’s Kellogg’s Special K push, which took honors in the Spending $10 Million to $25 Million category, and ZenithGPE’s campaign for General Mills’ Cheerios, selected as Best Use of National TV and Cable), plus standout plans in support of household brands ranging from McDonald’s to...

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