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The business of advertising in videogames still faces significant challenges before it can siphon off a sizable portion of major brands’ advertising budgets, though the growth of big budget, Web-based games should help accelerate the segment’s growth, said the leader of one of the gaming industries top players.
During a keynote interview on Oct. 15 at the Media & Money Conference in New York , Electronic Arts CEO John Riccitiello cited “a number of hurdles” which need to be cleared before in-game advertising can grow at a faster clip.
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