The Media Mix Of The Future

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Ty Montague, co-president and chief creative officer of JWT in New York, and jury chair of the Clio’s sophomore Content & Contact competition, admits creatives and media types haven’t always played nicely. Between the industry’s siphoning off of media planning and the territorial resistance of creatives to let other disciplines into the idea-generating process, agencies facing the challenges of reaching consumers are recognizing the need to build new bridges between the two.

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