Media Is Lure Of La. Lottery For 7 Bidders

By Janet Plume





NEW ORLEANS–Seven agencies are pitching the Louisiana Lottery’s $6.1 million dual account, with more interest in the media placement portion than in creative.





Of the seven agencies that responded to the lottery’s request for proposal, only three placed bids for the creative side of the account, which for the first time is being awarded separately this year.





Pitching the $5 million media placement account are incumbent Bauerlein Advertising and Keating Magee Advertising, both of New Orleans; Montgomery Stire of New Orleans in a partnership with Davis Partners of Lafayette, La.;