Media Kitchen Tapped by USA Networks

The countdown to Brandweek is on! Join us, Sept. 12-16, to identify new growth opportunities, solve challenges and connect with power players. View the lineup and secure your pass.

NEW YORK — Media Kitchen, the New York-based media arm of Kirshenbaum Bond & Partners, has won the estimated $60 million media buying and planning assignment for USA Network’s USA and Sci-Fi Channel units, according to the client.

Marketing executives for the two channels cited Media Kitchen’s creative proposals to achieve greater awareness as the USA Networks prepares to unveil a number of new series, with a particular emphasis placed on “Taken,” a 20-hour mini-series about alien abduction produced by Steven Spielberg with DreamWorks and airing in December on the Sci-Fi Channel.

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in