Media Isn’t Dismantling Harmful Gender Stereotypes, Says UN Study

Research backed by Procter & Gamble, Unilever and others sounds ‘alarm bell for action’ as attitudes to gender roles deteriorate

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A study from UN Women and the Unstereotype Alliance—the industry-led coalition designed to banish harmful stereotypes in advertising—has illuminated a regression in societal attitudes towards gender roles, as well as the disproportionate impact Covid-19 had on women and girls.

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