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Online broker TD Waterhouse Group Inc. awarded its $40 million media buying and planning account to The Media Edge, sources said. Sources said the final round included The Media Edge, Horizon Media, SFM/Media Planning and Carat, all New York.
The New York-based client’s media buying had been handled in-house. Creative shop Post & Partners, New York, had handled media planning and retains creative duties on the business.
The review was conducted by consulting firm McKinsey & Co.,
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