The Media Edge Names Scanzoni to Broadcast Post

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NEW YORK — Rino Scanzoni, the former executive vice president and a managing director for Bcom3’s MediaVest, New York, has signed a contract with WPP Group’s The Media Edge North America to succeed the retiring Bob Igiel as president of the media shop’s broadcast division.

Contract negotiations had been going on between TME and Scanzoni for several weeks.

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