Media Edge Brings Out of Home In-House

NEW YORK — After employing the outdoor advertising expertise of New York-based company Out of Home Media Services for nearly 60 years, The Media Edge has decided to buy the business and expand its own capabilities.

The WPP Group media services network — parent company of The Media Edge — was particularly interested in owning two software applications developed by OHMS. One application merges contract information and produces a quick visual summary of a campaign’s spending. The other is a rate and allotment system that provides updates and analysis of market changes that impact outdoor advertising. The service signals how many billboards — or panels — in each town or city it takes to reach a specified rating point target, said John Miller, The Media Edge’s group director of out of home and local print.

The Media Edge wouldn’t disclose the amount of the acquisition. Outdoor spending accounts for two percent of The Media Edge’s $4 billion in billings, sources said.