'Media Cooperative' Takes Shape

NEW YORK – If the New Year’s resolutions of Michael Kubin and Bob Ingram come true, they will be managing in mid-1993 a media cooperative built around the billings of three or four mid-sized agencies with a combined $1 billion in buying weight. Their plan is to provide clients with innovative, flexible planning and aggressive buying, meshing the traditional roles of the independent buying service and the traditional full-service agency media department. It will, Kubin and Ingram resolve, help define the way media is bought and sold in this country in the future.