Media Companies Take It on the Chin, Donating Ad Space for Red Nose Day

Outfront Media donates 3D billboards

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More than 30 media outlets have donated ad space for an initiative to combat childhood poverty, culminating in a three-hour Red Nose Day "fun-raiser" on NBC.

Julia Roberts, Will Ferrell, Jennifer Aniston, Neil Patrick Harris, Reese Witherspoon and 60 other stars have signed on for the special airing Thursday, May 21 at 8 p.m. ET on NBC.

Outfront Media, the country's largest out-of-home company, has donated 3-D billboards complete with giant red noses in markets including Los Angeles, Chicago, Philadelphia, Dallas, San Francisco, Boston, Atlanta and Miami.

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