Media Circus

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Hundreds of media buyers, planners and advertisers came together in New York once again last week for the six TV networks’ annual fall programming preview.
As usual, the networks spend lots of money to show off, and this year’s parties did not disappoint. Media executives, who have come to expect the freebies in advance of the all-nighters they will be pulling very soon, look forward to these events all year.
ABC, for example, turned the Big Apple into a bit of Disneywood.

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