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Radio consolidation isn’t quite the bogeyman for media buyers that it was two years ago when the Department of Justice’s Dando Cellini distributed his phone number to the agency world and J. Walter Thompson’s Jean Pool squared off with CBS chief Mel Karmazin.
At this year’s meeting of the American Association of Advertising Agencies in New Orleans, radio consolidation drew jeers and barbs, but it has also gained some fans.
In the opening session, Karmazin sparred with Saatchi & Saatchi executive vice president, executive media director Allen Banks, a critic of Karmazin’s zeal for consolidation.
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