Media Buyers Are Practicing 'Careful Calibration' Amid More Political Tumult

Some pause ad spend, questioning when to return

Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.

The turmoil following Wednesday’s storming of Capitol Hill by insurrectionists protesting the 2020 presidential election prompted many brands to halt ad placements. It’s a tactic that has become all too common, given our politically charged times.

Writing in Adweek, Jayde I. Powell, head of social at sparkling tonic brand Sunwink, advised, “Brands: This is not a marketing moment.” Still, some marketers chose to take a stand after the election result was officially ratified by Congress, in the early morning hours of Thursday.

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Spring Special

Save 30% Off an ADWEEK Subscription Today!

View Your Options

Already a member? Sign in