Media Buyers Are Practicing ‘Careful Calibration’ Amid More Political Tumult

Some pause ad spend, questioning when to return

The turmoil following the storming of Capitol Hill prompted many brands to halt ad placements. Sources: Facebook, Youtube, Twitter, Getty Images

The turmoil following Wednesday’s storming of Capitol Hill by insurrectionists protesting the 2020 presidential election prompted many brands to halt ad placements. It’s a tactic that has become all too common, given our politically charged times.

@ronan_shields ronan.shields@adweek.com Ronan Shields is Adweek's programmatic editor.
@Lucy28Southern lucinda.southern@adweek.com Lucinda Southern is Adweek's media editor.
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