Media Asks: May I?

The May Department Stores Co. is seeking to consolidate its estimated $100 million-plus broadcast media planning and buying account, which is currently handled by several agencies, sources said.
The St. Louis retailer is said to be limiting its shopping list to roster shops, but some of its smaller vendors are partnering with larger media agencies to pitch the business.
The contenders include May Co. lead agency Doner, Southfield, Mich.; The Glennon Co., St. Louis, believed to be partnering with Carat North America, New York; and Los Angeles-based Janik
& Associates, said to be teaming up with CIA Medianetwork. Janik and Glennon handle most of the
12 department store brands operated by May. It could not be determined if a fourth roster shop, North Castle Partners, Stamford, Conn., is part of the review.
Print planning and buying will continue to be handled in-house, sources said. They added that creative, handled by Doner and in-house, also is unaffected. A May Co. representative could not be reached for comment.
May Co. chains include Lord & Taylor, Foley’s, Filene’s, Hecht’s, Strawbridge’s, Robinsons-May, Famous-Barr, L.S. Ayres, Meier & Frank, The Jones Store, Kaufmann’s and ZCMI, Salt Lake City.
The $14 billion company operates more than 420 stores in 36 states and the District of Columbia. In the four weeks ending Feb. 26, the first month of fiscal 2000, The May Co. reported net retail sales of just over $913 million, up 7.6 percent from the same period in 1999. K