Media Agency of the Year: Universal McCann

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Although he’s a friendly sort, quick with a smile and often charming, one gets the sense that Robin Kent is the kind of executive who wouldn’t mind a good row. This is particularly true when the chairman and CEO of Interpublic Group’s Universal McCann is asked what he thinks of detractors who claim UM is too beholden to creative sibling McCann-Erickson.

“We really want to shove it down the throats of our competitors,” says Kent with the confidence one might expect from the son of a pub owner in England’s Midlands.

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