Media Agencies: The Oscar Goes to

Where the media dollars land, plus the buzz on Hollywood’s ad spending
Remember the 1997 Academy Awards? Small, independent films scored most of the prizes, prompting predictions that the day of the free-spending major-studio blockbuster was a wrap. Then along came this big boat and bigger iceberg, and the “new” conventional wisdom hit the continental shelf on its way to the briny deep.
Not even Hollywood moguls know what Titanic means to the future of filmmaking, but one thing never changes in show biz:
Marketing and advertising dollars always get spent.