Media Agencies, Networks Catch Their Internet Buzz

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Web-based buzz-measurement services are themselves getting some buzz from media agencies and the broadcast networks after their research foretold that several new fall shows, labeled sure failures by the agencies prior to the start of the season, have proven to be just the opposite in the eyes of viewers.

Shows like CBS’ Ghost Whisperer, ABC’s Freddie and Fox’s Bones, among others, all panned by media agencies following the May upfront, are now producing solid 18-49 ratings, and all have been picked up for the entire season.

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