Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.
Where the media dollars go, plus the buzz on Hollywood’s ad spending Hollywood keeps showing us the money, so how could we resist?
Movie marketers spent more than $2.19 billion on media advertising through November of last year, up a solid 19 percent from the same period during the previous year, according to Competitive Media Reporting.
Warner Bros. led the pack, with a generous $263.5 million, an increase of 13.3 percent. Disney’s Buena Vista injected an estimated $227.7
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in