Media Agencies: Dirty Linen, Dark Secrets

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Rocked by a media buying scandal, Japan’s ad industry looks to reform.
TOKYO-Nothing is ever quite what it seems in Japan, as the advertising industry discovered this year.
The country’s business dealings are marked by layers of politeness, an emphasis on trust, the integrity of long-term relationships and, in the advertising industry, an almost complete absence of detailed contracts and written agreements.

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