Med Center TV Shows It Cares

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WASHINGTON, D.C.-Three new spots from Eisner & Associates of Baltimore for Children’s National Medical Center revel in the lifestyles of healthy children.
The commercials break this week in the Baltimore and Washington, D.C., markets. The ads represent the second, $1-3 million phase of CNMC’s campaign, designed to increase awareness of its outpatient centers and to “begin to tell the story of the organization’s network of primary care pediatricians who are available throughout the area,” said Andy Hertzberg, management supervisor on the account.
“I Can Do Anything” begins with three young boys playing on an old-fashioned go-cart in the sun-dappled, autumnal woods as one explains how he can do anything because his asthma is under control.




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