MEC’s Cipolla Shifts to MediaCom

NEW YORK Barbara Cipolla has been named to the newly created position of U.S. president, chief strategic services officer at WPP Group’s MediaCom.

Cipolla joins the shop from sibling agency Mediaedge:cia, where she served as managing partner and director of marketing and business development. She is credited with helping MEC win key accounts such as Cingular, Energizer and Paramount.

Cipolla will work to expand MediaCom’s strategic offering and serve on its executive committee.

While Cipolla won’t handle day-to-day new business chores, her insights will be welcome at MediaCom, where business from new clients was in short supply of late. (Earlier this year, the shop did win the $20 million Abbott Labs corporate account and successfully defended Staples’ $130 million assignment.)

“Barbara brings extensive experience and a proven track record to this new position,” said Dene Callas, CEO of MediaCom’s U.S. operations, to whom Cipolla will report. Callas credits Cipolla with helping to “turn around [MEC’s] new business offering. Barbara will be a key planner in taking MediaCom to the next level.”

Cipolla joined MEC in 1999 as account director, working for clients such as Sears, Payless ShoeSource and Scotts. She was promoted to managing partner, marketing and business development director in 2002.

Prior to joining MEC, Cipolla’s career was centered in Boston, where she was evp, media director at both the Arnold and Ingalls agencies. Among her previous clients: CVS, Fleet Financial Group, Radisson Hotels, Raytheon and TJX.

Cipolla said, “After five years dedicated to business development, I am looking forward to a fresh challenge, and MediaCom fully embodies that challenge. I am very excited to join Dene and her strong team, as we work together to move MediaCom into its next exciting chapter.”