Mechanics banks on H/L

Hoffman/Lewis, Oakland, Calif., was named to handle advertising for the estimated $1-million Mechanics Bank account in Richmond, Calif Headlands Communications/ Mill Valley, Calif., has been named agency for Express Auto Pawn, a chain of automobile pawn shops in S.F., San Jose and one soon to open in San Leandro, Calif. Express plans to position itself as an alternative to banks for small, short-term loans. Billings are expected to be under $1 million Drew Advertising/Santa Monica, Calif., was named agency of record for Insignia Solutions, Mountain View, Calif., and Portrait Display Labs in Fremont, Calif. Combined billings expected to be about $2 million . . . Day Vengtey & Associates, Bend, Ore., was named agency of record for retail chain Videl Home Entertainment Center, Ketchikan, Ala., and for Trinity Glass, Tacoma, Wash.
Copyright Adweek L.P. (1993)