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BOSTON Mechanica has unveiled its first national campaign for Saucony, reinforcing the athletic footwear brand’s street cred with runners and introducing the tagline, “We know…Because we run.”
The work launches is November issues of national running publications and includes online, retail and event-marketing components.
Copy seeks to capture the mind-set of serious runners and the imagery tries for a documentary feel. Text of one ad reads: “We know runs end. But being a runner never stops. Because we run.”
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