Mechanica Prescribes ‘More You’ for Fallon Health

BOSTON Mechanica has launched a new multimedia campaign for Fallon Community Health Plan tagged “More you.”

The push centers on six TV spots rolling out this month that feature user testimonials and highlight various health-plan benefits. “‘More you’ is about looking at things from a member perspective. And that focus has become an effective framework to get everyone on the same page here,” said Patrick Hughes, FCHP’s president of health plan operations.

The client spends about $3 million annually in measured media, per Nielsen Monitor-Plus. Mechanica, an independent in Newburyport, Mass., added the assignment as the year began, and this marks its first major campaign for the client.

Allen & Gerritsen, an independent agency in Watertown, Mass., handled media buying for the campaign.

Jim Garaventi served as cd on the new ads, with Ryan Ebner directing.

Along with local-market TV, radio, digital and out-of-home are also in the mix.