Mechanica Enlists Mullen Brand Strategist

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BOSTON Scott Karambis has joined independently owned Mechanica as managing partner and brand strategy director.

He had been at Interpublic Group’s Mullen in Wenham, Mass., as evp, director of brand planning.

His mandate at Mechanica, a three-year-old shop in Newburyport, Mass., includes fusing consumer research, user-experience design, business analytics and content development into an integrated strategic offering.

“These

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