MEC Names N.A. CEO

NEW YORK WPP Group’s Mediaedge:cia has promoted Lee Doyle to CEO and Rino Scanzoni to chairman of its North American operations.

The two executives lighten the workload of global CEO Charles Courtier, who has been overseeing the North American region while simultaneously managing the overall network.

Doyle and Scanzoni will be responsible for all MEC activity in 23 cities across the U.S. and Canada, overseeing an agency operation with 800 employees and an estimated $8 billion in billings.

In a statement, Courtier said, “North America is naturally a critical region in our total business, and New York is the largest office in the MEC network. Lee and Rino are charged with driving MEC to even greater heights and continuing to evolve and innovate our product and work. We are lucky to have two people with such strong and complementary skills within our ranks. Both Rino and Lee have proved their value to MEC in numerous ways.”

The executives will likely be replaced at the agency level within six weeks.

Doyle joined MEC in 2000 as account director, working on clients AT&T and AT&T Wireless. He was promoted to managing partner and head of client service in 2002, overseeing communications planning for clients such as Cingular Wireless, Cadbury Schweppes, Colgate Palmolive, Paramount and Campbell Soup.

Prior to joining MEC, Doyle was evp, director of media services at Ammirati Puris Lintas (now Lowe), overseeing media planning, buying and media research for clients such as Unilever, Johnson & Johnson, Dell Computers and General Motors.

Scanzoni joined MEC in 2002 as head of national broadcast buying and was named chief investment officer in 2004. Last year he took on that role at GroupM, the WPP unit that manages media shops MindShare, MEC, MediaCom and Maxxus. He will continue to hold the GroupM title in addition to his new MEC duties.