MEC Calls on the Ad Industry to Confront Their Biases With a New Movement

Initiative kicks off during Advertising Week

Announcing! Brandweek is headed to Phoenix, Arizona this September 23–26. Join us there to explore the future of marketing, discover cutting-edge strategies and network with the best in the business.

Today MEC called on the advertising industry to help support a new initiative aimed at confronting bias in agencies. "Brave Your Bias" is a call to action, which the agency hopes will do more than simply start a conversation within the industry, but spark change.

"One of the things that we've seen in the past is that there's been a lot of policies written, a lot of discussion happened, but what hasn't really been addressed is the fundamental decision making process," Marie-Claire Barker, global chief talent officer, MEC, argued.

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in