Meaty Bone's Game to Find Nascar Dads Online

NEW YORK For more than a year, Del Monte dog snack brand Meaty Bone has courted “Nascar dads”—middle-aged, working-class men outside of urban areas who frequent car races—with on-site promotions revolving around lighthearted games.

It is now trying to translate that formula into online success on the Meaty Bone Web site with a new

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