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NEW YORK For more than a year, Del Monte dog snack brand Meaty Bone has courted “Nascar dads”—middle-aged, working-class men outside of urban areas who frequent car races—with on-site promotions revolving around lighthearted games.
It is now trying to translate that formula into online success on the Meaty Bone Web site with a new casual contest it bills as “the greatest game in the history of dogs. Its Wild West theme mimics popular bar game Buck Hunter by challenging players to hit moving objects with a stream of water while avoiding the cats that lurk in the midst of the action.
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