Measurability Over Magic? Heineken CMO Urges Marketers to Bring the Joy

Jonnie Cahill gave a mini Ted Talk at Brandweek

Jonnie Cahill at Brandweek
At Brandweek, Heneiken CMO Jonnie Cahill urged the marketing industry to return to its roots, bravely push the line and focus on the fun. Sean T. Smith for Adweek

PALM SPRINGS, Calif.—Whatever happened to the magic, people?

@TLStanleyLA T.L. Stanley is a senior editor at Adweek, where she specializes in consumer trends, cannabis marketing, plant-based food products, pop culture and creativity.