A Means to an End

How can you keep pace with an accelerating marketing ecosystem? Join us at Brandweek Sept. 12–16 in Miami alongside leading CMOs, founders and change makers from GatoradeMarriottAlo YogaCampbell'sUncommon James and more. Book now.

Creatives from Lands’ End’s large in-house advertising department will be expected to work closely with McKinney + Silver as the two move forward together.

The Raleigh, N.C., agency bested Carmichael Lynch in Minneapolis and The Richards Group in Dallas for the $20 million account. The review was run by Rojek Cutcher Group in Cleveland.

The account had briefly been at Element 79 in Chicago, where it had been moved from DDB in Chicago.

AW+

INDEPENDENCE DAY SALE

Subscribe today!

APPLY PROMO CODE "JULY20" AT CHECK OUT FOR 20% OFF

View Subscription Options

Already a member? Sign in