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DALLAS Moroch Partners is launching a second “farewell tour” for McDonald’s McRib sandwich with a campaign that will run in 44 markets, the agency said.
The effort breaking Monday comes a year after the original farewell tour that was designed to test consumer attachment to the sandwich, which was introduced in 1982.
Like the original campaign, the sequel will include television and radio spots, online executions, outdoor efforts and point-of-purchase materials, according to Moroch. The Dallas-based agency is also updating the McRib Web site, as well as the fictitious “Boneless Pig Farmers Association of America” site.
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