McPherson Joins W.A. Wilde to Lead Client Service

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BOSTON Underscoring its commitment to client service, W.A. Wilde said it has named Susan McPherson vice president of customer relationships, a new post.

She reports to Tony Aveni, chief operating officer of the independent Holliston, Mass.-based direct marketing and database management company.

McPherson, 52, will have a hand in overseeing aspects of all company-client relationships.

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