McPherson Joins W.A. Wilde to Lead Client Service

BOSTON Underscoring its commitment to client service, W.A. Wilde said it has named Susan McPherson vice president of customer relationships, a new post.

She reports to Tony Aveni, chief operating officer of the independent Holliston, Mass.-based direct marketing and database management company.

McPherson, 52, will have a hand in overseeing aspects of all company-client relationships. She has held numerous client and agency positions, previously serving with Castel, a contract center technology provider, office supply retailer Staples and marketing agency Digitas.

—Adweek staff report