Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.
BOSTON Virgin Atlantic Airways has selected Havas’ McKinney for creative and strategic chores following a review.
MEC Interaction, a unit of WPP Group’s Mediaedge:cia, will handle communications planning and buying.
The airline placed its business in review in May after parting ways with incumbent Crispin Porter + Bogusky in Miami, a unit of MDC Partners. Crispin had worked on the Virgin account since 2003. The shop turned down an invitation to defend.
Elizabeth Zea of Gilbert & Company helped coordinate the search, and the airline had a pre-selected shortlist of agencies that vied for the account.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in