McKinney Snares Lands End

How can you keep pace with an accelerating marketing ecosystem? Join us at Brandweek Sept. 12–16 in Miami alongside leading CMOs, founders and change makers from GatoradeMarriottAlo YogaCampbell'sUncommon James and more. Book now.

CHICAGO — Catalog and retail company Lands End picked McKinney & Silver to handle its $20 million advertising account after a review.

The Raleigh, N.C., shop bested Minneapolis agency Carmichael Lynch and The Richards Group in Dallas for the business. The account had been briefly with Element 79 in Chicago. Prior to that it was with DDB Chicago, but a conflict arose after Sears Roebuck and Co.

AW+

INDEPENDENCE DAY SALE

Subscribe today!

APPLY PROMO CODE "JULY20" AT CHECK OUT FOR 20% OFF

View Subscription Options

Already a member? Sign in