Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.
Havas Advertising has reached an agreement to purchase McKinney & Silver.
“There’s nothing official,” said agency director of communications Janet Northern. But sources, speaking on the condition of anonymity, confirmed that Paris-based Havas successfully concluded negotiations with marchFirst, the Raleigh, N.C., agency’s troubled parent.
Ed Eskandarian, a Havas board member and CEO of the French company’s Boston-based Arnold advertising network, was point man in the talks, along with McKinney president and CEO Don Maurer.
A purchase price has not been disclosed, but sources suggested $20-25 million would represent fair market value, based on McKinney’s $26 million in revenue last year.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in